As a business you need to think ahead. Based on your goals, position in the market, technological developments, customer needs and competitive landscape you need to define the best course forward. Somethimes it is a shift of focus like enabling more digital and AI related services. Somethimes the changes are bigger, shifting the business model and propositions towards a more futuristic setup. The ideas around that are often already existing but perhaps not materializing. I can help MTs in the process to come towards conclusions and help the conversation to navigate forward convincingly and with trust. And of course I will challenge you.