Developed a strategy to navigate the volatile Metal Additive Manufacturing market. A hugely competitive market with up to 85 OEMs with similar technologies with an addressable market estimated between 0.5 and 1.0 Billion Euro. Initiatives included proposition development, company restructuring and OPEX reductions. Next to developing a strategy, Chess & Change supported in the transition by implementing initiatives, supporting and guiding Board and MT members and program management during the course of the implementation.